Crises Are Like Particle Accelerators
Brands are built on reputation and trust. That needs to be marrow-deep. You are not entitled to your own facts the media are. How companies seize the moment can separate leaders from ambush and potential collapse.
You Are How You React
We help clients handle crisis. From messaging to establishing a chain of command. Handling a PR crisis boils down to one thing…already having a strategy in place. We cover the spectrum:
– Strategic counsel and on-site crisis management support
– Leadership message development and positioning
– Media relations
– Crisis assessment and mitigation
– Preparedness planning
– Media training
– Social media/digital strategy development
Side effects may include inspiration, brand bravery and a healthy dose of disdain for the status quo.