Author: Dean Crutchfield
In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.
Trump Gate
What do you do when your’e attacked by Trump? Heres what I suggested on i24 News (Skip video to 34:30)
What Will It Take To Boost BlackBerry? A Definition Beyond Function:
Buzzfeed: Companies Taking Sides on Trump
Amidst all the political tension, are brands forced to choose a side? Buzzfeed ran an interesting perspective. You might disagree with my comment on Buzzfeed.
Any thoughts welcome!
In Light Of Coco Expose, Brand Chanel Must Soldier On
Consumers may be forgiving, but social stigma can cost a big hunk of brand’s reputation in a single battering.