Dean Crutchfield

The key for any brand experiencing a meteoric rise to fame is that it remains unique, sustainable and profitable.

Posted by Dean Crutchfieldon February 21, 2017Leave a comment

Trump Gate

Posted by Dean Crutchfieldon February 15, 2017February 16, 2017Leave a comment

What do you do when your’e attacked by Trump? Heres what I suggested on i24 News (Skip video to 34:30)

What Will It Take To Boost BlackBerry? A Definition Beyond Function:

Posted by Dean Crutchfieldon February 10, 2017Leave a comment

Leadership is about holding people’s fears and being able to turn the hard into the possible.

Buzzfeed: Companies Taking Sides on Trump

Posted by Dean Crutchfieldon February 8, 2017Leave a comment

Amidst all the political tension, are brands forced to choose a side? Buzzfeed ran an interesting perspective. You might disagree with my comment on Buzzfeed.

Any thoughts welcome!

In Light Of Coco Expose, Brand Chanel Must Soldier On

Posted by Dean Crutchfieldon February 7, 2017Leave a comment

As a market’s need for a brand grows, and the competency of the company to deliver grows, passion often wanes.

Posted by Dean Crutchfieldon February 3, 2017February 3, 2017Leave a comment

“Crisis and ego are the two primary forces behind brand change.”

Posted by Dean Crutchfieldon January 30, 2017Leave a comment

Branding: The Secret Sauce for Driving Demand and Controlling Price

Posted by Dean Crutchfieldon January 20, 2017January 30, 2017Leave a comment

Consumers may be forgiving, but social stigma can cost a big hunk of brand’s reputation in a single battering.