Dean Crutchfield

Brands need to measure what matters with a strategy that permeates the business & challenges traditional thinking.

Posted by Dean Crutchfield

If start-ups grow too fast, it can take the guts out of the culture, trip up its cause, and stymie success.

Posted by Dean Crutchfield

The key for any brand experiencing a meteoric rise to fame is that it remains unique, sustainable and profitable.

Posted by Dean Crutchfield

Trump Gate

Posted by Dean Crutchfield

What do you do when your’e attacked by Trump? Heres what I suggested on i24 News (Skip video to 34:30)

What Will It Take To Boost BlackBerry? A Definition Beyond Function:

Posted by Dean Crutchfield

Leadership is about holding people’s fears and being able to turn the hard into the possible.

Buzzfeed: Companies Taking Sides on Trump

Posted by Dean Crutchfield

Amidst all the political tension, are brands forced to choose a side? Buzzfeed ran an interesting perspective. You might disagree with my comment on Buzzfeed.

Any thoughts welcome!

In Light Of Coco Expose, Brand Chanel Must Soldier On

Posted by Dean Crutchfield

As a market’s need for a brand grows, and the competency of the company to deliver grows, passion often wanes.

Posted by Dean Crutchfield

“Crisis and ego are the two primary forces behind brand change.”

Posted by Dean Crutchfield

Branding: The Secret Sauce for Driving Demand and Controlling Price

Posted by Dean Crutchfield

Consumers may be forgiving, but social stigma can cost a big hunk of brand’s reputation in a single battering.