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Be different from what’s been done and unite consumers with employees and partners.
No employee will likely ever perform to any meaningful level where expectations are not clearly established.
What does Under Armour CEO need to be doing in light of all the negative media attention and consumer frustration?
We talked about it on China Global TV. (Cablevison 1150, Comcast 274, Fios 458)
Brands need to measure what matters with a strategy that permeates the business & challenges traditional thinking.
