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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.
29JanJanuary 29, 2018
0 comments on “What To Do with Steve Wynn”

What To Do with Steve Wynn

Posted by Dean Crutchfield

How Should Wynn Resorts Handle The DSteve Wynn Scandal? – CNBC Power Lunch

15JanJanuary 15, 2018
0 comments on “Wal-Mart’s Bumpy Week”

Wal-Mart’s Bumpy Week

Posted by Dean Crutchfield

Wal-Mart’s Bumpy Week – CNBC Power Lunch

12JanJanuary 12, 2018
0 comments on “Apple under investigation: how consumers are impacted”

Apple under investigation: how consumers are impacted

Posted by Dean Crutchfield

Apple under investigation: how consumers are impacted – Al Jazeera

 

04JanJanuary 4, 2018
0 comments on “With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding”

With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding

Posted by Dean Crutchfield

With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding – Adweek

04JanJanuary 4, 2018
0 comments on “Sears Stopped Buying National TV Ads in Critical Holiday Season”

Sears Stopped Buying National TV Ads in Critical Holiday Season

Posted by Dean Crutchfield

Sears Stopped Buying National TV Ads in Critical Holiday Season – The Wall Street Journal

17DecDecember 17, 2017
0 comments on “NFL Vs. Donald Trump”

NFL Vs. Donald Trump

Posted by Dean Crutchfield

Goodell attempts to sidestep NFL protest backlash – PR Daily

17DecDecember 17, 2017
0 comments on “Debate over Trump pits CEOs against marketable clients”

Debate over Trump pits CEOs against marketable clients

Posted by Dean Crutchfield

How should brands handle the fall-out? – CGTN

 

14AugAugust 14, 2017
0 comments on “Sean Spicer Quits The WhiteHouse”

Sean Spicer Quits The WhiteHouse

Posted by Dean Crutchfield

Who is next? Can TWH handle the mayhem? I24News

14AugAugust 14, 2017
0 comments on “Chinese Smartphone Brands Boast Stronger Presence in India”

Chinese Smartphone Brands Boast Stronger Presence in India

Posted by Dean Crutchfield

Who’s calling? I24News

14AugAugust 14, 2017
0 comments on “Here’s Who Could Lead Uber Out of its Scandals”

Here’s Who Could Lead Uber Out of its Scandals

Posted by Dean Crutchfield

Hire a woman!

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In the Media

  • For Amazon, It’s Not Too Early to be Talking About Its Next CEO – Barron’s
  • Jeff Bezos Could Become The Biggest Joke in the World – CNBC Power Lunch
  • P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad – The Wall Street Journal
  • Johnson & Johnson should respond boldly to asbestos report – CNBC Squawk Box
  • Here’s What You Can Learn From Taylor Swift’s Viral Instagram Post – Inc.
    • Allegiant Safety Concerns. Should CEO Speak Out? – CNBC Power Lunch
  • Why a Facebook executive’s appearance at the Kavanaugh hearing was a big mistake – Yahoo Finance
  • What’s in a Name Change? For Those Saying U.S.M.C.A., a Mouthful – The New York Times
  • Tesla needs a Sheryl Sandberg or Tim Cook – CNBC Power Lunch
  • How to Build Retail Brands – China Global Business News
  • 60 Minutes Investigates Google – Yahoo Finance
  • The Rising Potential of Chinese Brands – China 24
  • Starbucks Faces Outcry in Wake of the Philadelphia Arrests – CNBC Power Lunch
  • What’s Next for Facebook’s Ad Model? – The Wall Street Journal
  • Crisis management expert on Facebook: This has been a total sham – CNBC Power Lunch
  • How can Facebook Regain Trust? – Al Jazeera Global
  • Snap Contends With User Outcry: New Isn’t Necessarily Better – The Wall Street Journal
  • Can Walmart’s Global Strategy Keep It On Top – China Global TN
  • How Big Business Can Play a Role in Gun Sales – Nightly Business Report
  • The Rise of The Subscription Service Economy – China Global TN
  • What Wynn Resorts Need to Do About Steve Wynn? – CNBC Power Lunch
  • Wal-Mart’s Bumpy Week – CNBC Power Lunch
  • Apple under investigation: how consumers are impacted – Al Jazeera
  • Sears Stopped Buying National TV Ads in Critical Holiday Season – The Wall Street Journal
  • With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding – Adweek
  • Debate over Trump pits CEOs against marketable clients – China Global TN
  • Goodell attempts to sidestep NFL protest backlash – PR Daily
  • Here’s What You Can Learn From Taylor Swift’s Viral Instagram Post – Inc.
  • Sean Spicer quits as White House Secretary – I24News
  • How Uber can fix its reputation – Yahoo Finance
  • How Should United React to the Public Outrage? – CNBC
  • Companies Taking Sides on Trump – Buzzfeed
  • Brand Tight Rope Following New Balance Outrage – CNBC Power Lunch
  • P&G’s Gillette Swipes at Harry’s in New Ad Campaign – The Wall Street Journal
  • Samsung’s Brand May Not Have Taken as Big of Hit as Expected in Recall – Mashable
  • Defense is On the Defensive with Trump. What’s the Best Way Forward? – China Global TV
  • Kellogg Under Fire for Pulling Ads from Breitbart – The New York Post
  • MetLife Grounds Snoopy. Curse You, Red Baron! – The New York Times
  • Trying to Disrupt the Auto Industry With The Onion’s Help – The New York Times
  • Samsung’s Response to Galaxy Note 7 Crisis Draws Criticism – The New York Times
  • Ikea in Record 29m Furniture Recall in US After 3 Deaths – Financial Times
  • Apple has a Responsibility to Innovate – CNBC Power Lunch
  • It’s Not Just You: Advertising Insiders Think Pepsi’s Kendall Jenner Ad Was A Disaster – CNBC
  • Here’s who could lead Uber out of its scandals – Yahoo Finance
  • Chinese smartphone brands boast stronger presence in India – China Global TN
  • Final Presidential Debate – CNBC Power Lunch

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