Special Sauce

It doesn’t only matter if you win. It matters how you win. Leading cross-functional teams to validate market needs; message capabilities; position against competitors; and deliver high-impact content, collateral, thought leadership and sales is our specialty.

You are defined by what you say. We are called on regularly by the global media on brand and crisis-related topics including Al Jazeera, Associated Press, BBC, Bloomberg, CGTN, CNBC Squawk Box, CNBC Power Lunch, ESPN, Inc, Nightly Business Report, Financial Times, MSNBC, The New York Times, The Wall Street Journal.

Notable Business Achievements:
– Transformation: Shifted Pathway from world-leading genetic testing business to a wellness provider using A.I. and DNA to provide personalized recommendations
– NPD:  Created and launched CannabisDNA
– Repositioning: Transformed Bay Tek Entertainment from a global games company to an entertainment powerhouse
– Brand Strategy: Reignited Indiegogo’s purpose to stand out from the crowd
– Building Business: Delivered F100 clients for MavenMagnet a global research company
– Revenue Growth: Won program to overhaul Staples’ brands, revenue went from 12% to 20%*
– Product Innovation: Awarded Target’s multi-billion-dollar brand creation Up&Up*
– Category Busting: Worked on creating Product RED*

– Business Optimization: Secured the identity and brand architecture program for GE*
– Marketing Strategy: Led the creation of PepsiCo’s Smart Spot strategy – 65% of their portfolio*
– Domestic Expansion: Spearheaded unprecedented 16X growth establishing Wolff Olins in the USA*
– International Growth: Grew Method’s revenue 40% by establishing a stronger presence in New York and London*
– Brand Creation: Identified the name for Kayak*
– New Market Development: Created Invertising, the world’s first inseam advertising platform
– New Product Development: Created CannabisDNA
*Prior experience

Accelerate Business Growth I Business Development I Thought-Leadership I Brand Marketing I  People Management I Sales Operations Leadership I Coaching I Diverse Category Expertise I Brand Strategy & Architecture I Product Positioning I Crisis Management I Market Research I Innovation I Digital Marketing I Social Media I Writing I Public Speaking I PR & Media Relations  

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