ABOUT

Special Sauce

It doesn’t only matter if you win. It matters how you win. Without new inputs, you’re just going to regurgitate old outputs and die. Knowing when to shift takes a smart, calculated approach, no matter the challenge. You need to ask your self what’s holding you back and what’s your marketing engagement and capture strategy?

We identify clients superpowers and activate the right ideas that bring brand marketing and new business to life. With insatiable energy and an unmatched ability to inspire a room full of c-suite executives to make bold, category-busting decisions we deliver actionable strategies to transform brands and deliver rapid revenue growth with measurable outcomes for agencies, start-ups, emerging growth companies, and global brand names.

You are defined by what you say. We’re called on regularly by the global media on brand and crisis-related topics including Al Jazeera, Associated Press, BBC, Bloomberg, CGTN, CNBC Squawk Box, CNBC Power Lunch, ESPN, Inc, Nightly Business Report, Financial Times, MSNBC, The New York Times, The Wall Street Journal.

Notable business achievements:

– Transformation: Shifted Pathway from world-leading genetic testing business to a wellness provider using A.I. and DNA to provide personalized recommendations
– Repositioning: Transformed Bay Tek Entertainment from a global games company to an entertainment powerhouse
– Brand Strategy: Reignited Indiegogo’s purpose to stand out from the crowd
– Building Business: Delivered F100 clients for MavenMagnet a global research company
– Revenue Growth: Won program to overhaul Staples’ brands, revenue went from 12% to 20%*
– Product Innovation: Awarded Target’s multi-billion-dollar brand creation Up&Up*
– Category Busting: Worked on creating Product RED*

– Business Optimization: Secured the identity and brand architecture program for GE*
– Marketing Strategy: Led the creation of PepsiCo’s Smart Spot strategy – 65% of their portfolio*
– Domestic Expansion: Spearheaded unprecedented 16X growth establishing Wolff Olins in the USA*
– International Growth: Grew Method’s revenue 40% by establishing a stronger presence in New York and London*
– Brand Creation: Identified the name for Kayak*
– New Market Development: Created Invertising, the world’s first inseam advertising platform
– New Product Development: Created CannabisDNA
*Prior experience

Skills:
Accelerate Business Growth I Business Development I Thought-Leadership I Brand Marketing I  People Management I Sales Operations Leadership I Coaching I Diverse Category Expertise I Brand Strategy & Architecture I Product Positioning I Crisis Management I Market Research I Innovation I Digital Marketing I Social Media I Writing I Public Speaking I PR & Media Relations  Hello.

 

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