Insurance Seems To Replace Beer As Big TV Advertiser

Dean Crutchfield of Crutchfield & Partners said those advertisers are trying to humanize insurance by using wit and humor, to  “get a halo around those multiple campaigns that, in a sense, show more personality [from] the brand.”

https://www.mediapost.com/publications/article/372073/insurance-seems-to-replace-beer-as-big-tv-advertis.html – MediaPost

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