Dean Crutchfield of Crutchfield & Partners said those advertisers are trying to humanize insurance by using wit and humor, to “get a halo around those multiple campaigns that, in a sense, show more personality [from] the brand.”

Market Growth & Brand Development
Dean Crutchfield of Crutchfield & Partners said those advertisers are trying to humanize insurance by using wit and humor, to “get a halo around those multiple campaigns that, in a sense, show more personality [from] the brand.”