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Be different from what’s been done and unite consumers with employees and partners.

March 13, 2017April 10, 2017 by Dean Crutchfield

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In the Media

  • For Amazon, It’s Not Too Early to be Talking About Its Next CEO – Barron’s
  • Jeff Bezos Could Become The Biggest Joke in the World – CNBC Power Lunch
  • P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad – The Wall Street Journal
  • Johnson & Johnson should respond boldly to asbestos report – CNBC Squawk Box
  • Here’s What You Can Learn From Taylor Swift’s Viral Instagram Post – Inc.
    • Allegiant Safety Concerns. Should CEO Speak Out? – CNBC Power Lunch
  • Why a Facebook executive’s appearance at the Kavanaugh hearing was a big mistake – Yahoo Finance
  • What’s in a Name Change? For Those Saying U.S.M.C.A., a Mouthful – The New York Times
  • Tesla needs a Sheryl Sandberg or Tim Cook – CNBC Power Lunch
  • How to Build Retail Brands – China Global Business News
  • 60 Minutes Investigates Google – Yahoo Finance
  • The Rising Potential of Chinese Brands – China 24
  • Starbucks Faces Outcry in Wake of the Philadelphia Arrests – CNBC Power Lunch
  • What’s Next for Facebook’s Ad Model? – The Wall Street Journal
  • Crisis management expert on Facebook: This has been a total sham – CNBC Power Lunch
  • How can Facebook Regain Trust? – Al Jazeera Global
  • Snap Contends With User Outcry: New Isn’t Necessarily Better – The Wall Street Journal
  • Can Walmart’s Global Strategy Keep It On Top – China Global TN
  • How Big Business Can Play a Role in Gun Sales – Nightly Business Report
  • The Rise of The Subscription Service Economy – China Global TN
  • What Wynn Resorts Need to Do About Steve Wynn? – CNBC Power Lunch
  • Wal-Mart’s Bumpy Week – CNBC Power Lunch
  • Apple under investigation: how consumers are impacted – Al Jazeera
  • Sears Stopped Buying National TV Ads in Critical Holiday Season – The Wall Street Journal
  • With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding – Adweek
  • Debate over Trump pits CEOs against marketable clients – China Global TN
  • Goodell attempts to sidestep NFL protest backlash – PR Daily
  • Here’s What You Can Learn From Taylor Swift’s Viral Instagram Post – Inc.
  • Sean Spicer quits as White House Secretary – I24News
  • How Uber can fix its reputation – Yahoo Finance
  • How Should United React to the Public Outrage? – CNBC
  • Companies Taking Sides on Trump – Buzzfeed
  • Brand Tight Rope Following New Balance Outrage – CNBC Power Lunch
  • P&G’s Gillette Swipes at Harry’s in New Ad Campaign – The Wall Street Journal
  • Samsung’s Brand May Not Have Taken as Big of Hit as Expected in Recall – Mashable
  • Defense is On the Defensive with Trump. What’s the Best Way Forward? – China Global TV
  • Kellogg Under Fire for Pulling Ads from Breitbart – The New York Post
  • MetLife Grounds Snoopy. Curse You, Red Baron! – The New York Times
  • Trying to Disrupt the Auto Industry With The Onion’s Help – The New York Times
  • Samsung’s Response to Galaxy Note 7 Crisis Draws Criticism – The New York Times
  • Ikea in Record 29m Furniture Recall in US After 3 Deaths – Financial Times
  • Apple has a Responsibility to Innovate – CNBC Power Lunch
  • It’s Not Just You: Advertising Insiders Think Pepsi’s Kendall Jenner Ad Was A Disaster – CNBC
  • Here’s who could lead Uber out of its scandals – Yahoo Finance
  • Chinese smartphone brands boast stronger presence in India – China Global TN
  • Final Presidential Debate – CNBC Power Lunch

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