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January 30, 2017 by Dean Crutchfield Leave a comment

Branding: The Secret Sauce for Driving Demand and Controlling Price

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In the Media

Behind Instagram-friendly photos, an e-cigarette company collects valuable data – NBC News
‘Apex Legends’ Is EA’s Move to Out-Fortnite ‘Fortnite’ – The Wall Street Journal
For Amazon, It’s Not Too Early to be Talking About Its Next CEO – Barron’s
Jeff Bezos Could Become The Biggest Joke in the World – CNBC Power Lunch
P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad – The Wall Street Journal
Johnson & Johnson should respond boldly to asbestos report – CNBC Squawk Box
Here’s What You Can Learn From Taylor Swift’s Viral Instagram Post – Inc.
- Allegiant Safety Concerns. Should CEO Speak Out? – CNBC Power Lunch
Why a Facebook executive’s appearance at the Kavanaugh hearing was a big mistake – Yahoo Finance
What’s in a Name Change? For Those Saying U.S.M.C.A., a Mouthful – The New York Times
Tesla needs a Sheryl Sandberg or Tim Cook – CNBC Power Lunch
How to Build Retail Brands – China Global Business News
60 Minutes Investigates Google – Yahoo Finance
The Rising Potential of Chinese Brands – China 24
Starbucks Faces Outcry in Wake of the Philadelphia Arrests – CNBC Power Lunch
What’s Next for Facebook’s Ad Model? – The Wall Street Journal
Crisis management expert on Facebook: This has been a total sham – CNBC Power Lunch
How can Facebook Regain Trust? – Al Jazeera Global
Snap Contends With User Outcry: New Isn’t Necessarily Better – The Wall Street Journal
Can Walmart’s Global Strategy Keep It On Top – China Global TN
How Big Business Can Play a Role in Gun Sales – Nightly Business Report
The Rise of The Subscription Service Economy – China Global TN
What Wynn Resorts Need to Do About Steve Wynn? – CNBC Power Lunch
Wal-Mart’s Bumpy Week – CNBC Power Lunch
Apple under investigation: how consumers are impacted – Al Jazeera
Sears Stopped Buying National TV Ads in Critical Holiday Season – The Wall Street Journal
With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding – Adweek
Debate over Trump pits CEOs against marketable clients – China Global TN
Goodell attempts to sidestep NFL protest backlash – PR Daily
Here’s What You Can Learn From Taylor Swift’s Viral Instagram Post – Inc.
Sean Spicer quits as White House Secretary – I24News
How Uber can fix its reputation – Yahoo Finance
How Should United React to the Public Outrage? – CNBC
Companies Taking Sides on Trump – Buzzfeed
Brand Tight Rope Following New Balance Outrage – CNBC Power Lunch
P&G’s Gillette Swipes at Harry’s in New Ad Campaign – The Wall Street Journal
Samsung’s Brand May Not Have Taken as Big of Hit as Expected in Recall – Mashable
Defense is On the Defensive with Trump. What’s the Best Way Forward? – China Global TV
Kellogg Under Fire for Pulling Ads from Breitbart – The New York Post
MetLife Grounds Snoopy. Curse You, Red Baron! – The New York Times
Trying to Disrupt the Auto Industry With The Onion’s Help – The New York Times
Samsung’s Response to Galaxy Note 7 Crisis Draws Criticism – The New York Times
Ikea in Record 29m Furniture Recall in US After 3 Deaths – Financial Times
Apple has a Responsibility to Innovate – CNBC Power Lunch
It’s Not Just You: Advertising Insiders Think Pepsi’s Kendall Jenner Ad Was A Disaster – CNBC
Here’s who could lead Uber out of its scandals – Yahoo Finance
Chinese smartphone brands boast stronger presence in India – China Global TN
Final Presidential Debate – CNBC Power Lunch

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