Market Growth & Brand Development
Adweek “For people who want to get into [an app-based] business, you suddenly have a legitimized business model,” said Dean Crutchfield, chief growth officer of agency Crutchfield and Partners. “If you’re looking to invest in this market or develop a…
“Advertisers are “clawing for anything that makes it viable” for the ad-supported TV and video model to continue, said Dean Crutchfield, CEO of marketing and growth consulting firm Crutchfield + Partners. Ultimately, advertisers who took the plunge on Quibi fell victim…
LeBron takes Super Bowl off-roading in GM’s new electric Hummer – NBC News “There is still power in the Hummer brand,” Dean Crutchfield, a branding expert at Crutchfield and Partners, said. “America likes it big. Not everyone wants to be…
Read More LeBron takes Super Bowl off-roading in GM’s new electric Hummer
Nike risks being dragged into China NBA dispute – Financial Times Dean Crutchfield said that despite the demands from the likes of Mr Rubio he would advise the company stay quiet. “Nike didn’t create this war…any crisis manager would same…
NBA will keep apologizing to China to protect its business interests – CNBC Power Lunch
Amid rift with China, will the NBA be forced to apologize? – ESPN Dean Crutchfield, CEO of the crisis management firm Crutchfield + Partners, said Morey’s tweet, well-intentioned as it was, could cost the NBA billions. He wondered if a…
Read More Amid rift with China, will the NBA be forced to apologize?
